Marketing Research and Information Needs Essay Example | Topics and Well Written Essays - 1500 words

Marketing Research and Information Needs - Essay Example Companies still mishandle 'line extension' projects that fail. It is imperative that new products for development be carefully chosen, "product strategy calls for complex decisions, among others, on product mix and product line" (Kotler and Armstrong, 1991, pp. 512-513). There has been a continuous rise in the demand for healthy snacks all over the world. This trend was essentially started in the United States as a result of a new health craze and obesity scare due to rising number of weight levels. Consumers now want to minimize their fat intake as well as reduce ingestion of other potential damaging sugar - substitute substances. This tendency to buy only 'healthy' foods has extended to the snack - food and drink sector where consumers want to enjoy snacks but at the same time not feel guilty or worried about potential damage to their health. The new trend towards healthier choices in snack - food was revealed by the speedy swap from carbonated drinks and carbohydrate ridden foods to 'non- carbs', "But with worldwide sales growth of carbonated beverages slowing, the growth lately has been found in non-carbonated beverages such as bottled water, teas, sports drinks, energy and health drinks, and ready-to-drink coffee" (Ashton, 2000). Health snacks had resulted in an entirely new mar... Carbonate- free drinks eventually led to a rise in the sports and energy drink sector. This market was originally dominated by PepsiCo's Gatorade and laid back SoBe. However, Coca Cola saw the potential in this sector and followed PepsiCo into energy drinks. Coca cola launched its original attempt in energy and sports drinks with PowerAde. PowerAde was declared a competitor to Gatorade and was marketed accordingly. Reaction to PowerAde in the market was feeble and Gatorade continued to lead. After several re - launches and alternations and modifications in the ingredients, PowerAde is now second runner up in the sports drink sector while Gatorade persists in remaining the first. Coca Cola started an energy drink brand, KMX, but still felt a gap in the market. Reactions to KMX were far from warm and Coca Cola required a product to fill up the space. In the first quarter of 2005, Coca Cola introduced Full Throttle, an energy drink. Full Throttle will compete with strong brands such as Red Bull as well as PepsiCo's SoBe range. External Pressures Leading to Change Requirement PepsiCo is swiftly gaining force in the international snack food market. Their success is credited largely to their lack of sentiment for their star performers, as Brady (2004) puts it, "What distinguishes PepsiCo from some competitors is an intense lack of sentimentality about its principal brands". PepsiCo asserts that it is keener to satisfying its customer's needs than preserving its existing product lines. New product introduction is PepsiCo's strategy of staying competitive, "By defining its mission as serving the customer rather than protecting its venerable brands, PepsiCo is hoping to stave off a stagnant middle age" (Brady, 2004). In order to continue to be innovative and to

Direct and Relationship Marketing Case Study Example | Topics and Well Written Essays - 1500 words

Direct and Relationship Marketing - Case Study Example In the light of the preceding nuances this report presents an explanation and exploration of the principles and application of relationship marketing and retention planning in relation to the case scenario presented on the Dwyers Bathrooms Company. The relationship marketing model holds that service providers can capitalise on offering a broad ranging list of services and products. The model can be well applied when there are alternatives for clients to choose from. Dwyers Bathrooms have created a feasible range of services and products that provide a working foundation for the more intensive implementation and enhancements of the relationship marketing stratagem. Upon providing the core services comprising the supplying and installing of mid-range bathroom suites, Dwyers have also developed a new make-over service which focuses on repairs on bathroom fixtures, tiles, seals and grouting. Dwyers can cash in on this development by enlightening their clients on the new services and products that they are now offering. The application of relationship marketing in various services and product provision domains has been characterised by the development and use of various customer relationship management schemes that allow the observation and assessment of each customer's preferences and dislikes. Dwyers still has a long way to go in tapping the merits of this relationship marketing dynamics. The only element of this kind that Dwyers have implemented has been the customer satisfaction surveys carried out after an installation. The company has to develop and broaden the satisfaction assessment scope of the satisfaction assessment instrument. Also the company has to find means of soliciting information from clients their specific needs that Dwyers can supply upon the range of the products and services they are already offering. The company may consider applying a company tracking service schedules and contacting customers directly on product or service recalls. Dwyers has also not tapped the merits of the other effective element of relationship marketing, personalized marketing. In personalized marketing the main preference is given to the customer. This dimension entails building customer shopping or service purchasing profiles. Information obtained and compiled on customer shopping trends preferences and dislikes, etc, is used to compute and deduce the likelihood of the customer interest and/or preferences in other product/service categories. The likely preferences are conveyed to the clients through various communication channels that a company has in lace for contacting its clients. Although this is typically an internet tailored relationship marketing model, Dwyers is well suited to customize this model and cash in on the huge customer listings they already have. Dwyers must adopt means of conveying computed likely customer references through a way of making recommendations to the clients in via customers email listings, mail postages and any feasible communicative avenues that the company may devise. "Personalized market

International law, or some particular interpretation of international Essay - 1

International law, or some particular interpretation of international law, is sometimes found actually to hinder measures to maintain international order Discuss with reference to drone strikes - Essay Example International society aimed at reflecting cooperation among its member states. As a result, international law rose as a unique and recognized entity with rules, which rose as result of modern cooperation of modern independent governments or state. The international law and rules intended at calling for discipline and a common philosophy among its member states in order to foster world peace and harmony (35).2 The document explains how international law hinders measures to maintain international order. Bull3 regards international law as â€Å"a body of rules which binds states and other agents in world politics in their relations with one another and considered to have the status of law’. Bull (2002) further defines international law as to be body of rules which are of a specific nature. This means that there are specified rules which independent governments and other international bodies to the international society and politics regard to bind them without any doubt. Despite the enormous part played by the international law to foster security, concerns have been raised about some of its principles in maintaining international order. The binding of different states by the international law brings about the concept of international society. Bull4 argues that one of the major roles of international law is to act as a powerful and strong normative principle of political states and governments with the idea of protecting sovereignty of individual member states. But this has not been always the case. Developed countries and countries with more advanced military equipment have not upheld this principle of respecting another nations’ sovereignty in order to protect and uphold international order. United State for instance has been intruding sovereignty of a number of independent political states such as Afghanistan and Pakistan by carrying out drone attacks within the sovereign regions. Bull5 demonstrated a clash

The Forces of Capitalism and Global Economic Interdependence Research Paper

The Forces of Capitalism and Global Economic Interdependence - Research Paper Example According to the United Nations Human Development Index, the development includes a variety of attributes and is not solely an economic consideration. The Human Development Index, or HDI, explores development using a wide net and combines a variety of social indicators in its index to account for development including life expectancy, rates of literacy, GDP per capita, educational opportunity, standards of living, and opportunities for advances for women, etc. HDI is used to measure the development of a particular country and focuses on a variety of indicators to do so. Sustainable development, the belief that development can sustain itself, promotes development not only now but also in the future. Development which is long-term and not focuses only on the immediacy is said to be sustainable. The UN Human Development Index explores the sustainability of development and views development through a wide lens. Since the purpose of this analysis is economic development however, the follo wing will focus more on economic modes of development, while keeping in mind the important indexes put forth by the United Nations. The following will discuss capitalist development as the primary engine of economic growth in a global era (United Nations 2008). Capitalism is arguably the most well-known model of economic development and growth and is responsible for the globalization of international trade, foreign capital and the growth and development of much of the Western world (excluding Cuba and including Australia, which is commonly included in economic analyses of the â€Å"West†).

Corporate governance Essay Example | Topics and Well Written Essays - 500 words

Corporate governance - Essay Example bility and performance of the product and services are sustained and improved so that firms are not only able to retain existing customers but also attract new consumers. Thus risk management through effective governance, innovation, knowledge management and value addition become critical elements for protecting and sustaining the value of the products for consumers. All people directly or indirectly associated with the company are called stakeholders. Thus, customers, employees, shareholders, creditors, debtors, suppliers, regulators action groups etc. all become stakeholders in the company as they are, one way or another, affected by the business’ activities (Solomon, 2007. The identification of various stakeholders is important they are linkages that significantly impact the performance of the firm and promote development of society in general. In the contemporary environment of competitive business, the firms are not only motivated by financial benefits but play wider roles in the development of the society as a whole. Various stakeholders ensure that the business is having positive impact on the wider imperatives of social causes like environment, better HR practices, effective CSR practices etc. The analysis of stakeholders also helps the firm to proactively support the community welfare and at the same time, meet the changing preferences of the customers, thereby significantly impacting it productive outcome and improving its image and credibility amongst the stakeholders. The corporate governance gatekeepers are people who are in position to influence the decisions and activities of the management for improved and ethically delivered objectives and goals of the company. The main gatekeepers of the firm are: independent and competent board; independent and competent auditors; objective and competent legal council; and competent financial advisors. The responsibilities of different gatekeepers is to ensure that board is given the right advice regarding

What can we learn from the communicative behaviours of aphasic Essay

What can we learn from the communicative behaviours of aphasic children and adults about the role of the brain in the acquisition, production and understanding - Essay Example nguage is an indispensable part of human culture, without which jurisprudence, commerce, science and other human endeavors could not exist in the forms we know them.† Because of this significance of language in individual and societal lives, many researchers and scientists have studied it and the various language disorders in order to better understand the processes that inhibit or stimulate and reinforce its use. The brain is central to the scientific study of language as it is in the brain that language has evolved from mere monkey utterances into words and then coherent phrases and sentences (Deacon 1997). The increasing occurrences of language disorders have also made the brain the focus of language studies in order to ascertain what can be done—if there is indeed something that can be done—to correct or cure these illnesses that debilitate the afflicted from functioning normally in society. This paper will focus on a specific language disorder called Aphasia, as it is through the research and study of language disorders that most findings about the brain, in relation to language, are grounded on (Chudler 2007). Through the discussion of the ins and outs of this type of language disorder, the author aims to present an exposition of the role of the brain in the acquisition, production and understanding of language. For the clarification of the objective of this paper, it is important to note that the acquisition of language will pertain to the different regions in the brain that are designated to be language areas; the production of language concerns Brocas Aphasia research; and understanding is explained through Wernickes Aphasia. The complex structure of the brain and the vast range of its functions have long been a source of interest that has spawned an evolution of theories and scientific facts. Due to this, what is dubbed as â€Å"the mysteries of the brain† can no longer be characterized as wholly mysterious—the neuroscientists have shed light

The Planning Idea Essay Example | Topics and Well Written Essays - 1250 words

The Planning Idea - Essay Example The main feature in planning is continuous communication. The planning process is vast and combines other fields such as economics, environment, and engineering (Fincher and Iverson 5). This paper will explore the issue of urban planning and discuss planning theories. Planning involves both policy and physical planning. When planning, social and cultural influences should also be considered and coordinated. The planning theory contributes to the development of planning practices in three ways. One is the philosophical way that involves planners’ involvement in the planning practice. The second is the adaption way which includes the factors that affect or limit planning practices like time and complexity of the plan (Hall 4). The third one is the translation way that incorporates skills, ideas and knowledge from different fields into the plan. There are four types of planning theories. Planning theory is based on practical experience and has its focus on a particular society or nation. Theory two proposes planning strategies to planners which they can use while making or assisting in plan decisions. Third is the theory that focuses on the subjects and objects of the plan. The fourth theory incorporates all the three theories of planning and explains the details of planning practice. The planning theory continues to play a vital role of evolving in response to the dynamic societal needs (Friend and Hickling 3). Urban planning theory has faced criticism from academics and practitioners as being confused and impractical. Planning functions have played a crucial role in response to the ever changing society needs and requirements. Many planning theories had neglected the interest of environmental conservation. They had ignored the public interest and produced unsatisfying results. They have neglected the importance of diversity and environment conservation. My personal theory will take into